A round black tin with an olive-green label titled "Beard Softener, Cedarwood + Vetiver" by The Wilde Magnolia on a white background.

Beard Softener

$27.00
Skip to product information
A round black tin with an olive-green label titled "Beard Softener, Cedarwood + Vetiver" by The Wilde Magnolia on a white background.
  • A round black tin with an olive-green label titled "Beard Softener, Cedarwood + Vetiver" by The Wilde Magnolia on a white background.
  • A round black tin with an olive-green label titled "Beard Softener, Cedarwood + Vetiver" by The Wilde Magnolia Sitting on travertine stone with olive green accents
  • A open black tin of Beard Softener by The Wilde Magnolia Sitting on travertine stone bench showing the white cream inside
  • A glossy white smear of Beard Softener on travertine stone
  • A man holding an open tin of beard softener by The Wilde Magnolia, applying some to his beard
Beard Softener

Beard Softener

A lightweight, leave-in beard conditioner that softens and smooths course facial hair and improves manageability.

$27.00

Less scratch. More softness. Better beard days.

Coarse, wiry whiskers? A beard that feels rough, unruly or a little too scratchy for comfort? Give it the conditioning it deserves.

Our Beard Softener is a lightweight, leave-in conditioner designed to soften facial hair, smooth rough-feeling whiskers and make your beard easier to manage. Formulated with conditioning agents, jojoba oil, squalane and panthenol, it helps improve the feel and flexibility of your beard without leaving it feeling heavy or coated.

Whether you're working with a short beard or a fuller-grown mane, a little conditioning goes a long way.
Details

A good beard shouldn't feel like hard work.

We've brought together nourishing conditioning ingredients and lightweight emollients to help soften facial hair, improve manageability and leave your beard feeling smoother. With ingredients selected for their conditioning properties, this is everyday beard care without the complicated routine.

No unnecessary fuss. Just a softer, more manageable beard.

Save 10% when you shop our Beard Care Bundle, featuring our beard-care essentials together for a little extra value. Shop the Beard Care Bundle →

Scent Profile
Earthy | Woody | Warm | Grounding

A sophisticated blend of cedarwood, vetiver, and warm vanilla for a distinctly masculine, sophisticated scent.

Why You'll Love It

  • Softens coarse facial hair — helps transform wiry, rough-feeling hairs into a softer, smoother beard.
  • Helps tame unruly beards — improves manageability, making your beard easier to comb, brush and style.
  • Reduces that scratchy feel — conditions facial hair to help make your beard more comfortable to wear and touch.
  • Lightweight leave-in conditioning — helps smooth and soften without the need to rinse.
  • Ingredients you can feel good about — combines conditioning agents with jojoba oil, squalane and panthenol to care for your beard.


60g Tin
Who It's For
  • Coarse, wiry or rough-feeling beard hair
  • Beards that feel scratchy against the skin
  • Unruly facial hair that's difficult to manage
  • Men wanting a softer, smoother beard
  • Everyday leave-in conditioning without rinsing
  • Short beards and fuller-grown beards alike
How To Use

Apply a small amount to clean, damp or dry beard hair. Work evenly through your beard, distributing from roots to ends. Comb or brush through to help distribute the product evenly.

Leave in. Do not rinse.

Start with a small amount and adjust to suit your beard's length and thickness.
Key Ingredients + Benefits

Argan Kernel Oil
Rich in fatty acids and naturally occurring tocopherols, this botanical oil helps soften and condition beard hair.

Panthenol (Provitamin B5)
Helps condition facial hair, improve softness and leave your beard feeling smoother and more manageable.

Squalane
A lightweight emollient that helps soften skin and maintain moisture without an overly heavy finish.

Jojoba Seed Oil
A skin-compatible botanical oil that helps soften coarse beard hair, condition dry skin and maintain moisture. Its lightweight, silky feel helps leave your beard smoother, more manageable and comfortable to wear.

Aqua (Water), Glycerin, Behentrimonium Methosulfate (and) Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Coco-Caprylate/Caprate, Argania Spinosa Kernel Oil, Panthenol, Betaine, Cetyl Alcohol, Tocopherol, Benzyl Alcohol (and) Salicylic Acid (and) Glycerin (and) Sorbic Acid, Cedrus Atlantica (Cedarwood) Bark Oil, Vetiveria Zizanoides Root Oil, Vanilla Planifolia Fruit Extract.

Complete The Ritual