Our Story

Hi, I'm Crystal, the heart behind TWM

The Wilde Magnolia was born from a deeply personal place — a season of overwhelm, burnout, and the quiet ache of forgetting what it felt like to be me. Like so many women, I was constantly giving — to work, to family, to expectations — and somewhere along the way, I stopped receiving. Not gifts, not praise... but the kind of nourishment that comes from being still, feeling seen, and remembering your own worth.

I created The Wilde Magnolia for women like me. Women who hold it all together but rarely pause to hold space for themselves. Every product, every box, every moment we craft is an invitation to return to yourself — to feel grounded, beautiful, and home in your own body again.

We’re not just another self-care brand.
We do things differently.

At The Wilde Magnolia, every hamper is a sensory experience — a lovingly curated collection of high-quality, small-batch products from Australian makers (including our own handcrafted range). You won’t find mass-produced fillers here. What you will find is intention behind every scent, texture, and word — including the handwritten note we tuck into each order.

We believe self-care shouldn’t feel like another task on your to-do list. It should feel like a sigh of relief.
That’s why our brand is built around calm, connection, and small, sacred rituals that fit into real women’s lives.

When you choose The Wilde Magnolia, you’re not just buying a gift. You’re investing in a moment of stillness — for yourself or someone you love. You’re supporting a woman-led business that believes in slow living, in beauty with meaning, and in the healing power of being seen and held.

This isn’t just self-care.
It’s soul care, and you deserve it.