Self-care-for-busy-women

Hi, I'm Crystal, the heart behind TWM

The Wilde Magnolia began in my own home, for my own family.

What started as a quiet desire to care for my family with natural, nourishing products that actually work. To create moments of calm, comfort, and grounding in the midst of busy, full lives, slowly became something more. I was searching for simple, nourishing rituals that felt intentional, and easy to weave into everyday life. Not elaborate self-care, but the kind that meets you where you are.

From those countless hours of research and months of trials and testing, grew a collection of products designed to restore, soothe, and support real women and their families living real, busy lives. Every product is thoughtfully formulated to feel luxe yet accessible, drawing inspiration from nature, ritual, and the belief that care should be gentle, grounding, and consistent.

The Wilde Magnolia exists to remind you that self-care doesn’t need to be perfect or time-consuming to be meaningful. It can live in a shower, a bath, a pause. Small moments that quietly bring you back to yourself.

We’re not just another self-care brand.
We do things differently.

Every product we create is a sensory experience. Handcrafted with care, intention, and heart right here in Australia. You won’t find mass-produced fillers here. Just small-batch, natural self-care products made to nourish your skin, soothe your senses, and carve out a moment in your day that's just for you.

We believe self-care shouldn’t feel like another task on your to-do list. It should feel like a sigh of relief.

That’s why our brand is built around calm, connection, and small, sacred rituals that fit into real women’s lives.

When you choose The Wilde Magnolia, you’re not just buying a product.

You’re creating a moment of stillness, for yourself or someone you love. You’re supporting a woman-led business that believes in slow living, in beauty with meaning, and in the healing power of self-connection.

This isn’t just self-care.
It’s soul care, and you deserve it.

Crystal X